Top Data Protection Trends in 2023

Leading Brands Trust NAKIVO


Stay Ahead of the Evolving Data Threat Landscape

The world is changing, and so is data protection. It’s not just about backup anymore. Between ransomware as a service fueling the surge of attacks and the growing move towards zero-trust architecture, 2023 is set to usher in new trends and challenges for businesses.

Discover what to expect in the coming year in this white paper about the latest shifts with cybersecurity threats, data protection challenges, and emerging trends.


This white paper covers

  • Zero-trust security
  • Ransomware-as-a-service and how to fight back
  • Cloud migration and repatriation
  • Data storage and tiering
  • Automation and the level of human involvement


NAKIVO is a US-based corporation dedicated to delivering the ultimate backup, ransomware protection, and disaster recovery solution for virtual, physical, cloud, and SaaS environments. As one of the fastest-growing data protection software vendors in the industry, NAKIVO boasts 26 consecutive quarters of double-digit growth, 5-star online community reviews, 98% customer satisfaction with support, and a network of over 7,000 partners worldwide. Over 24,000 customers in 174 countries trust NAKIVO with protecting their data, including major companies like Coca-Cola, Honda, Siemens, and Cisco.

Technology Partners

24,000+ companies worldwide rely on NAKIVO Backup & Replication to protect and recover their environments