NAKIVO Enables Newspaper Company Back Up Business Critical VMs to Dropbox Cloud

Campbell, CA, United States — January 14, 2013

NAKIVO Inc., the leader in affordable VM backup solutions, announced today that The Santa Fe New Mexican - the US West's oldest newspaper company - has selected NAKIVO Backup & Replication to protect their mission-critical VMs. With NAKIVO Backup & Replication the New Mexican has backed up business-critical VMs both locally and to Dropbox - an easy to use, secure, and cost effective offsite cloud storage.

Established over 160 years ago, The Santa Fe New Mexican has a paid print circulation of 27,000 copies and a website with more than 300,000 unique visitors and 6,000 advertisers each month. Having a strong local focus, The Santa Fe New Mexican is the watchdog for government on all levels, and seeks to provide coverage of the most important events facing the region.

The company has decided to switch from their legacy solution to a modern, virtualization-native product to improve their DR strategy. "As any other business, we'd like to protect ourselves from the threat of losing all our data as a result of a disaster or theft," said Michael Campbell, the IT Director at The Santa Fe New Mexican. "To achieve that, we were looking for a solution that is capable to back up to a public cloud. This would provide a virtually risk-free method for protecting our business data."

NAKIVO Backup & Replication did come up to Michael's expectations: a modern, Web 2.0 UI and zero learning curve have immediately set the product apart. The direct backup to Dropbox, support of live Exchange, Active Directory, MS SQL, Oracle, and other applications, changed block tracking, multi-threaded VM processing, deduplication, and compression have been most appreciated by Michael. "NAKIVO Backup & Replication has a great feature set that satisfies our backup needs at a very attractive price point," said Michael. "It just outshines our previous solution."

With NAKIVO Backup & Replication Michael has backed up all business-critical VMs both locally and to Dropbox. "Should we experience a host failure or lose data by any means, we are safe in knowing NAKIVO Backup & Replication is able to restore our VM's in a quick and safe fashion, whether it's from our storage or from Dropbox," said Michael. "We are now able to continue expanding and growing our business knowing that our information is reliably backed up and can be easily restored in case of a disaster."


NAKIVO is a US corporation founded in 2012. NAKIVO develops a fast, reliable, and affordable data protection solution for VMware, Hyper-V, and cloud environments. Over 10,000 companies are using NAKIVO Backup & Replication to protect and recover their data more efficiently and cost-effectively, while over 180 hosting, managed, and cloud service providers are using NAKIVO’s software to deliver VM BaaS and DRaaS to their customers. NAKIVO has a global presence with over 2,300 channel partners in 124 countries worldwide. Visit to learn more.

Follow us on Twitter: @NAKIVO

Connect on Facebook:

Join us on LinkedIn:

Contact us: Yana Petrenko, MarCom Manager / / +1 408 916 5955